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Texas, ESPN join forces to start network
January 20th, 2011 University of Texas Dallas none Comments

AUSTIN — The University of Texas officially joined the New York Yankees and Oprah Winfrey as powerful enough and popular enough to command its own TV network.

Following negotiations that began in June last year after the Longhorns decided to remain in the Big 12, Texas and ESPN announced the official formation of a 24-hour sports network. The cable enterprise is expected to debut by Sept. 1.

The 20-year agreement will be worth about $300 million, adding to the bottom line of the most profitable athletic department in the country. The UT athletic department generated a reported $143 million in revenue for 2009-10, the highest total in the nation.

“We are delighted that this gives us a way to project our academic and athletic programs to the state, to the nation and, the best we can, to the world,” UT president William Powers said. “Anytime you do something first and you’re on the cutting edge, you have to do it right. “And we’ll do it right.”

Not all the money will go to the athletic department. Texas marketing partner IMG College will get 17.5 percent of the deal. And for at least the first five years, UT academic departments will get $25 million, equal to the athletic department.

The channel will include academic and cultural programming, although athletics will be the major draw with one football game, up to eight men’s basketball games and blanket home coverage of Olympic sports.
Beyond the financial figures, details were scarce about the network’s name, availability, the potential increase in your cable bill, on-air personalities and specific games for broadcast.

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