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What Barack Obama Must Say Tuesday Says CNN 1-14-2009
January 14th, 2009 1-20-2009 Barack Obama News Section none Comments

Julian E. Zelizer-CNN-The Barack Obama inaugural address, is a seminal moment in the development of every president in history. This is a relatively short speech, normally thin on detail and big on message points.

Obama, an inspirational orator, must use this opportunity well. As he confronts an enormously challenging economy and an unstable world, particularly after the terrorist attacks in India and fighting in Gaza, Obama must capitalize on this moment to positively shape the character of his presidency.

If he looks back in time for guidance, Obama can learn a lot from some of his predecessors as he decides which messages should and should not make it into the final text.

One source of inspiration should be President John F. Kennedy, the other young and charismatic commander-in-chief, who in 1961 delivered one of the most moving inaugural speeches in American history. The entire event was meant to provide Americans with a sense the nation was moving forward into a new era.

The Kennedy clan joined him on stage, and African-American singer Marian Anderson sang the national anthem. The battle for civil rights was heating up at this time, so Kennedy’s choice for the anthem sent a signal to the public, especially Southerners, that he was committed to achieving integration.

But it was his words that made the biggest impression. Few sentences have resonated as powerfully as Kennedy’s call on Americans to embrace civic obligation as he said: “Ask not what your country can do for you; ask what you can do for your country.”

One of Dwight Eisenhower’s speechwriters said to Kennedy that “you have truly inspired the excitement of the people.” The speech was a smash hit.

In that one sentence, Kennedy highlighted the theme of service to the country that has been sorely lacking from political debate since 9/11. Even as the nation entered into a prolonged war against terrorism, Americans have not been asked to do much for the nation. We were told to shop to keep the economy moving.

The government did not seek to restore the draft, it did not seriously pursue a national service program and taxes were cut. By re-introducing the theme of civic obligation in post 9/11 Ame